A very very interesting piece was written, again on the changing music industry. The article weighs in on rap stars and their soon-ending contracts, and their next steps. One of the main points that looking into being signed on a record label is not necessarily a priority is the music industry's new focus on digital media and online social networks and the entire boom of music and products on the Internet in general.
The money is not necessarily just in the records themselves, but in a whole new form of branding on the internet. Sales from rap albums, as well as others, are down from just last year. These artists (LL Cool J, Jay-z) are already huge and established, and could do well on their own. There are more do-it-all entrepreneurs than ever- think Diddy. What they choose to do will without a doubt have a huge impact on the future of the music business.
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